Save the Coupon with Raleigh Cigarettes Style:U.S.A., C.1940's Rex Harrison and Diane Cilento

Rex Harrison and Diane Cilento

Quicksilver Messenger Serice

Julio Villarreal

as part of a project of the International Students’ Conference (ISC)

"Here Over Land En Water / tentoonstelling over / het hoogheemraadschap van schieland en zijin Gemeenlandshuis / 18 juni toto 17 september 1962 / historich mueseum korte hoogstraat 31 rotterdam"

Save the Coupon with Raleigh Cigarettes Style:U.S.A., C.1940's Rex Harrison and Diane Cilento"Playing cards free Save the coupon with Raleigh cigarettes now 15 Redeemable in high grade initialled playing cards" A popular marketing gimmick used by the Brown & Williamson Tobacco Corporation to encourage brand loyalty during and after the Great Depression. Raleigh was the first major cigarette brand to introduce a continuous coupon program in 1932. This "coupon treatment" was highly successful, causing sales to increase nearly every year.