ALTER EGO ITALY Color Care Shampoo | Various Sizes Size:950ml A stand-out finisher with style

A stand-out finisher with style memory to lay the foundation for long-lasting blow-outs or curling iron sets

Conditioning colour treatment

and essential fatty acids that deeply hydrate and nourish hair

With a formula packed with 11 amino acids and argan oil

and then use a game-changing styler to power up your look

ALTER EGO ITALY Color Care Shampoo | Various Sizes Size:950ml A stand-out finisher with styleGentle cleansing to maintain vibrant colour Color Care Shampoo helps cleanse colour treated hair while preserving softness, shine and long lasting vibrancy. The lightweight formula removes buildup and impurities without stripping the hair, helping coloured lengths feel refreshed, smooth and easier to manage after each wash. Hair appears healthier looking with enhanced radiance and polished shine. Perfect for maintaining salon fresh colour between