IBM, Paul Rand’s Graphic Standards Manual reprint Architecture seen through Nabokov’s original Polaroid

seen through Nabokov’s original Polaroid photos and the original introduction by English poet James Fenton

le projet de cette publication a été par ailleurs rendu possible grâce à la mise à disposition du manuscrit original par André Magnin

produit en « 33 jours »

The playing stopped

the trilingual book (English

IBM, Paul Rand’s Graphic Standards Manual reprint Architecture seen through Nabokov’s original PolaroidISBN 979 10 95991 07 6 In 1956 the designer Eliot Noyes was employed by the Director of IBM to rethink the companys design as a whole, from products to communication right up to the architecture of the buildings. Graphic Designer Paul Rand was invited to define all of the graphic documents used in the company. Thus began one of the most memorable graphic design projects of the 20th century, at the heart of the IBM Graphic Design Program. The series of