Building Strong Brands Año de Publicación::1995 autor de La lista de

autor de La lista de Schindler

sonaba en ellos el eco de cualquier palabra"

style Gil Blas

Caulerpa taxifolia was captively bred by the zoo and exposed

Silencioso y observador

Building Strong Brands Año de Publicación::1995 autor de La lista deLibro Usado, Tapa Dura. In this compelling work, Aaker uses real brand building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed. As industries turn increasingly hostile, it is clear that strong brand building skills are needed to survive and prosper. In David Aaker's pathbreaking book, Managing Brand Equity, managers discovered the value of a brand as a