Bed Head Back It Up™ Texturizing Cream - Long-Lasting Style & Texture Line_EIMI All three System 3 steps

All three System 3 steps in one box — cleanser

the fewer you need the longer your tone lasts

vitamins and amino acids

Violet 2 (CI 60730)

helping maintain intensity

Bed Head Back It Up™ Texturizing Cream - Long-Lasting Style & Texture Line_EIMI All three System 3 stepsAchieve long lasting style and texture with Bed Head's Back It Up Texturizing Cream. This innovative styling cream is designed to deliver definition, body, and hold for easily creating natural, texturized hairstyles. Featuring One Scrunch technology, your hair will effortlessly spring back into shape throughout the day with just a quick scrunch. If you loved Bed Head On The Rebound, Back It Up is your new go to for styling perfection. How to Use Apply