LE CHOC Z Architecture Supreme opened on Lafayette Street

Supreme opened on Lafayette Street in midtown Manhattan and became the home of New York City's skate culture

5 cm x 27 cm

This characteristic is often described as “minimalism” and “normcore

the task was passed on to the editor-in-chief

We are gaining invaluable experience as we learn about the power of audio

LE CHOC Z Architecture Supreme opened on Lafayette StreetGeneration Z, digital natives, connected generation, there is no shortage of names to describe these young people born between 1995 and 2014, who intrigue and shake up the codes. Influential, rebellious, hyperactive on social networks, Generation Z intends to break free from certain conventions, including in luxury. Brands are worried: an Ifop study reveals that the number one concern of luxury brands is the lack of appetite among young people for