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Mythomania: Tales Of Our Times, From Apple To Isis Board book Ten articles by internationally renowned

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Ten articles by internationally renowned historians examine the battle from different angles

top personalities and technological innovations

"The Big Book of Logos 3

wisdom and unprecedented experience

For its founders - Henry Dimbleby

Mythomania: Tales Of Our Times, From Apple To Isis Board book Ten articles by internationally renownedDespite our culture's proclaimed respect for scientific reason, we live in a society that is no less bedazzled and bedevilled by myth than those of our remote ancestors. Roland Barthes first examined the mythical resonances of consumer products in the 1950s. Far from being demystified, consumerism has since morphed into a universal religion, its compulsory ritual of shopping essential to our economic survival. Myth has also invaded the political

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